Product Tour

Why is guest retention more important than guest acquisition?
Here are four reasons why you should be rethinking your marketing plan.

Regular guests spend 25-100 times more than a single-visit guest.

Repeat visitors spend 33% more per check than new visitors.

Increasing your customer retention rates by 5% increases profit by 25-95%.

The top 10% of your customers drive 50% of your total revenue.
How it Works

Krowd creates outcomes that work for local businesses by monitoring and analyzing results creating vastly superior lead generation and sales. Krowd encouragea feedback, referrals, and reviews to drive repeat business. Krowd will email you daily reports so you're current strategy is always under scrutiny and evolving with next generation technology.

Identify Your Customers

Continually learn more about your clients and Web browsers by tracking all interactions with your brand, both online, in-house, on the free Internet access, etc. Krowd accomplishes this several ways.

  • Krowd know when a customer is in your portal when they use a coupon and when they login to your free wifi.
  • When a customer has the Krowd app installed on their smart phone Krowd can monitor more visits and even nearby events.

Customer Database Integration

All interactions with your customers are monitored to ensure your customer database is always growing and updated.


Krowd Filters For You: Easily determine which customers/prospects are most and least active. Send messages automatically when a customer reaches certain status level/trigger points, or trigger activities. Reward loyal customers and invite those who visit least to come back with an enticing offer. That offer cold be a coupon, for retailers, or free services for a law firm or other professionals.


Customer ID: Krowd identifies calls, and other interactions with your business/portal and automatically adds or edits your database.

Customer Feedback

The Holly Grail to effective online lead generation is acquiring feedback from customers. People are more likely to tell you what they think if they are asked. Always be asking about the experience your customer had. There's always room for improvement. This empowers you with the ability to correct issues before they become a bigger issue such as a bad review. Krowd initiates a high tech conversation with your customers and prospects by requesting an evaluation after every visit. Then the system notifies you when customers/prospects provide feedback. You can choose to be notified many ways.

Collect Reviews From External Sources

Krowd works hard to ensure reviews flow through your online portal. This empowers you the ability to be aware of any issues before the review is published. If the experience is positive Krowd requests the reviewer to share their rating on one of the many popular rating sites. Krowd then collects reviews from external sites and stores them in the portal so that you can then share the review with with your social media. Krowd provides an overall rating from each of the popular review sites. These reviews are key to grabbing attention of potential customers and even increasing search engine rankings, results, traffic and sales. This is all about taking control of your online reviews.

Free Social Wifi

Giving your guests access to free Wifi has benefits to you and your customer, or office visitors. Free wifi enables you to monitor visitors to your retail location. When accessing your Wifi network customers/prospects must interact with the Krowd system, then logging into Krowd via their social profile. As an example, they are delivered to a Krowd web page owned by your, the business owner. They are then told that in order to get the free WiFi, the must select the social sphere of their choice. Let's say they click to log in using FaceBook. This gives Krowd access to a certain set of data that Krowd/you can utilize for marketing. The customer has granted you permission to send them an email or even make a call later. Krowd captures contact data when those visiting your site and using your free WiFi. Krowd also allows you to promote offers on the Wifi landing page. Another benefit is the option for WiFi users to Check-In to your business/firm driving traffic and referrals. Wifi can also be used in loyalty program awarding them points when they log in.

Beacons

Beacons serve two purposes within Krowd. First, they deliver marketing messages to customers who are within range of the retail business. They send a notification to the smart phone user. This can be an offer or informational in nature. Depending on the size and type of business. There might be a need for multiple beacon touch points.
Krowd also uses beacons to identify when customers/prospects are visiting your firm. When Krowd knows a customer is at your location, it sends a notification via the Krowd Admin App. Krowd also sends a request for visitors to review their experience at your location. Timing is set so that the request arrives when the visitor leaves your business.

Coupons & Daily Deals

This aspect of Krowd is generally considered geared toward retail stores, but don't forget, Krowd is here to help you think out of the box. Krowd has many creative ways where even consultants, lawyers and other professionals can offer special rates, free consulting hours, etc. Coupons & Daily Deals drive traffic, fill seats, attract new guests, and retain existing customers. People who use coupons tend to spend more money during in-store visits. Some customers spend up to 50% more when using a coupon than typical. Daily Deals are frequently used for customer acquisition. Krowd allows you to exclude customers who have visited your store recently, live in a certain zip code, or purchase daily deals too often. The best part of our coupon strategy is that you know who uses your coupons so you can limit the use of coupons in the future.

Referrals

Friend-to-friend referrals are critical to businesses. In the past companies had no control over this. Krowd offers a direct and indirect referral system. Every time customers/prospects checks in on social media while visiting your place, their friends see where they are. Your name is in front of a whole new group of potential customers. Another way Krowd obtains referrals is by offering points for referrals. Remember this can apply to almost any type of business. Your customers can send a request to friends to try your retail location. If a friend accepts, they download a coupon to use at your business. When the friend uses the coupon your customer is rewarded with points.

Loyalty Points & Rewards

In the new age of marketing your loyal customers can be your brand ambassadors. Those customer who like, share, check in and come into your business because they love you can help you recruit more new customers. Points should not only be for visiting your retail location they should be for all activities a customers does for your business. Rewards are for customers that help promote your business as well. The more they do the more they get rewarded.

Presence Building

Seems every time you turn around there is another important online marketing resource your business should be using. Your digital footprint is just as important as your local presence in your community. Krowd makes sure you stand out on every device a customer might use to access your online content. Krowd ensures your content is placed wherever your customers access to attain intelligence about your business. Krowd ensures your reputation remains stellar in the reviews sites.

Call & Text Tracking

You spend your hard earned money on traditional marketing to try to entice new customers to your business. But does it work? Krowd's call tracking can tell which ads are working for your business and what you should stop paying for because it is not working. As you gain more customers it is important to keep those customers in the loop. Krowd empowers you with many ways to automatically maintain contact with customers and remain at the top of their mind! Contact methods include email, SMS and App messages and are all automatic.

Customer Email Tracking

Krowd captures your new and existing customers emails and phone numbers. Over time Krowd continues to add data as it learns more about your customers. This empowers you with the ability to build robust customer profiles which provides more traffic, leads and sales. Using Krowd you can reward regular customers with free giveaways making them feel appreciated for their patronage.

Analytics & Insights

In order to know your customer you have to track all interactions with your brand both online and in-house. Krowd accomplishes this in several ways and collects data at many points in the customers journey. Krowd translates that data into actionable "next steps" that will increase leads, sales and significantly increase your bottom line.

Mobile App

The Krowd mobile app is your gateway to the smart phone. When customers are within range of your location Krowd will send them a notification about current offers. Krowd lists retailers based on their location so they can see what is happening at all locations. Krowd's mobile app allows you to promote Live Deals to bring in customers on slow nights. Tell them about Happy hours, or special promotions you have going on. Krowd displays your menu, daily specials, entertainment, and more. All of this along with points and rewards your customers can earn and use at your business.